Vostok. Exhibit design

Client:

ROM

 

Overview:
Vostok is an educational exhibit that devoted to space exploration during 1960-1962 in Soviet Union. The main focus of the exhibit is Yrii Gagarin’s journey into outer space, when his Vostok spacecraft completed an orbit of the Earth on 12 April 1961.

Brand Strategy: 
According to our research the target audience consists of young people from 14-24 years old who are interested in cold war and space related topics. Inspired by constractivist's paintings and the use of typography inLizitsky's and Rodchenko's works the logo represents the Soviet Union aesthetics. Red was chosen as a color of Communism. Bold typeface and the use of asymmetrical composition correlates with the style of Constructivism
The visual goal of the logo and imagery was to represent USSR. Inspired by constractivist's paintings and the use of typography inLizitsky's and Rodchenko's works the logo represents the Soviet Union aesthetics. Triangles and angles add dynamic feel to composition. Use of red color represents communism and refer to USSR as well. Since the goal is to educate people about the first space journey around the moon we integrated stylized photography, diagram and maps for the viewer to engage with the material.