Dance project

Client:

Dance project/Monika Volkmar

Overview:
Founded by Monika Volkmar, Dance Project incorporates key elements of personal training while being tailor-made for dancers. It is customized to fit customer's skill level in line with their performance goals.

Brand strategy:
The mission of this start up is to set  a foundation of strength training which will help dancers to perform better on the floor. The stationary D letter stands for a strong foundation, meanwhile the raster picture of the dancer brings freedom into the brand. Bright colors were used to communicate company's values such as positive attitude, determination and joy.