Overview: Ariel Film Co is a Toronto based boutique film and production company. The company offers various service from concept topost-production and editing of short video clips like music videos, short advertising clips etc. Ariel film offers excellent results in short deadlines
Brand Strategy: Based on the target audience research we created persona, who is a married mom with 2 kids and has a diploma in accounting. She is a stay-at-home mom and always busy doing work around the house and looks after kids. She lives in upper town area in a family house but she also does the majority of the grocery shopping at the local supermarket. She wants a small escape from everyday routine.. She is looking for a quilt-free, low calorie desert and IOGO solves all of these problems since it is healthy desert alternative which offers exotic flavours The metaphoric expression “light as a cloud” was used to convey the qualities of the brand’s product such as low calorie, healthy treat that will make you think you are drinking a pina colada somewhere far away.