Halalthier.

Client:

Halalthier. Mobile Application

Overview:
Halalthier is an "uber for halal food".  Halalthier is an example of how modern Muslims can maintain their identity and stay true to their believes in a simplified way, when the search for Halal food is not a "mission"


Brand Strategy:
In order to convey the interconnection between the "old and new" green colour was chosen as the main brand colour to reference the religion aspect. (traditionally Islam is associated with green colour) As well as Arabic characters, where incorporated into design. To balance out traditional elements sans serif font was chosen as a metaphorical representation of modern Mulsims.