My concept was to incorporate my bumper with my kinetic poem. I was looking for a poem that talks about modern architecture. I went to ted talks website and found an interesting presentation that opens up a window to the future of landscape art. I concidered the video to be a little bit too long. Thus I cut it to 100 words.I listen to the audio couple times in order to find the emphases during the presentation. I took the audio from the source and started to animate the text. The main design principle that has been used for the production of this video is repetition. I used the same color pallet. Although, I decided to bright up my design through bringing imagery and vector graphics that are related to the theme.
Dynamic typography content - TED talks (http://www.ted.com/talks/mitchell_joachim_don_t_build_your_home_grow_it?language=en#t-1923) by Mitchell Joachim